Geely Technology Europe and 3SS launch Zeekr in-car Entertainment Hub

Geely Technology Europe and 3SS have launched the Entertainment Hub in-car media platform for deployment across Zeekr vehicles in Europe. The system combines Android Automotive OS (AAOS) with 3SS’s 3Ready Automotive platform to deliver streaming, live TV and connected services within the vehicle.

The platform provides access to content from more than 15 global providers, including video streaming services, live television and news, integrated directly into the vehicle’s infotainment system. It is designed to operate natively within AAOS, enabling full control over user interface and experience while meeting automotive safety and performance requirements.

Entertainment Hub also enables updates through the 3SS’s experience management system, without requiring over-the-air software updates. The platform is integrated with vehicle systems to enable context-aware functionality and includes built-in analytics to track use patterns and tailor content recommendations over time.

Christian Hering, head of intelligent software at Geely Tech EU, said “For us, launching an in-car entertainment platform for Zeekr was about integrating the vehicle into the digital lives of our users. Together with 3SS, we were able to bring Entertainment Hub to life efficiently and with the flexibility we need to shape the passenger experience. The dedicated Zeekr channel takes this further, allowing us to close the feedback loop visually and directly with our customers, creating a more transparent and engaging relationship. This approach allows us to continuously improve the service, increasing customer satisfaction and enhancing the digital value of our vehicles.”

Felix Walter, chief growth officer – automotive at 3SS, added, “Geely Tech and Zeekr approached this project with a clear ambition: to make digital entertainment an integrated part of the vehicle experience rather than an add-on. Our collaboration demonstrates how OEM strategy and specialized entertainment expertise can combine to create a robust, evolving platform that sets new standards for in-car digital innovation.”