Jewelry meets automotive design as Bentley and Boodles expand collaboration

Two British brands, Boodles and Bentley, have come together for the second time to create a design specification that will be available across all Bentley models.

This collaboration follows the success of the co-created one-of-one Be Boodles Bentley Continental GTC in 2024. The car featured an exterior color palette in Anthracite and Light Grey, and an interior with lofted quilting and a blind-stitch repeat pattern of the interlocking Be Boodles motif.

In response to customer demand, Bentley is now offering two bespoke specifications: Standard and Dark. The first vehicle configured with the Boodles Standard specification, a Bentayga EWB Azure, marks the launch of this second phase and is available to order through Bentley retailers for delivery in 2026.

Inspired by the color palette of the 2024 Be Boodles Continental GTC, the Standard specification features Gravity Grey and Linen interiors with Autumn Stone and Piano Linen veneers, along with diamond detailing and ambient lighting. A bespoke Be Boodles design is integrated into the center console. Powder Pink accents are used for contrast piping, embroidery and veneer pinstriping, referencing the Boodles brand identity. The exterior is finished in Anthracite, with Boodles badging, self-leveling wheel badges and Powder Pink pinstripes on the mirror caps.

In contrast, the Dark specification has similar options with a moodier edge. The Satin Anthracite exterior finish is complemented by a Beluga and Baroda interior and Piano Black veneer. The Powder Pink accents from the Standard specification are replaced with touches of Silver and Chrome embroidery, piping and paint to reflect the platinum and 18-carat white gold that are part of the Be Boodles jewelry collection.

Nicola Brown, head of marketing for Bentley EMEA, commented, “Even as a global business, Bentley’s British roots remain central to who we are, including our commitment to celebrating fellow master craftspeople here in the UK. Both Boodles and Bentley share a devotion to creating timeless luxury through meticulous attention to detail, whether in the hand-stitched interiors of a Bentley or the precision-cut gemstones in a Boodles jewelry piece. Bringing these elements together in our new co-branded design pack offers customers a truly immersive luxury experience, and we are excited to present the first Boodles Bentayga for 2026.”

Honour Wainwright, a sixth-generation Boodles family member and director of marketing, added, “The next chapter of our collaboration with Bentley feels like a very natural progression. We share not only northern roots but also a commitment to British craftsmanship and attention to detail. Bringing the Boodles design language into Bentley’s world once again has been an incredibly rewarding process, and we’re delighted to see it evolve into something customers can now make their own.”