Meridian Audio‘s strategic partnership with Chinese EV manufacturer Avatr, which began in 2024, continues with the launch of the Avatr 06T, the brand’s first smart sport sedan, which features a bespoke audio system.
The 06T integrates Meridian’s advanced DSP technologies, user-focused features and curated listening modes to deliver a premium in-car audio experience.
Meridian has carried out a full tuning workshop to ensure the delivery of an optimal sound experience – the new tuning shapes a sound signature built around the more dynamic, sporty character of the vehicle without losing Meridian’s signature clarity.
“Every cabin presents a different acoustic environment, and every vehicle has its own character,” said Meridian’s director of global automotive business, Paul Andrews. “Our role is to make sure the sound feels naturally aligned with both, so the audio supports the driving experience and the vehicle’s identity.”
For the 06T, Meridian developed bespoke tuning for both the premium and high-end audio systems to complement the sedan’s sportier, more dynamic character.
The 06T was first showcased at the 2026 Beijing Auto Show alongside the updated Avatr 12, which also features Meridian audio through two sound system options, incorporating the company’s proprietary technologies and features.
The 25-speaker, 2,016W Meridian system is among the most comprehensive setups across Meridian’s automotive partnerships – it delivers consistent audio quality throughout the cabin, with strategically positioned speakers including headrest units for the driver.
Meridian’s acoustic technologies automatically adapt to changing driving conditions, while five sound modes – Pure & Original, Luxury Theatre, Ethereal, Immersive Cinema and Personalised – give passengers control over their listening experience.
Explore: Interview: Dr Artur Mausbach, senior research fellow, Royal College of Art
