3 Screen Solutions (3SS), a provider of software for video entertainment services, will exhibit its technologies to create an end-to-end in-vehicle entertainment solution at CES 2024 in Las Vegas, Nevada.
The 3Ready Automotive entertainment platform from 3SS is now pre-integrated into the Bosch Cockpit and ADAS Integration platform. This collaboration enables auto makers to offer a highly customized and branded entertainment hub in vehicles, with a tailored user experience.
According to the companies, the goal of the pre-integrated solution between is to accelerate time-to-market for automotive manufacturers, eliminating the need for them to invest time, money and resources in developing their own entertainment system. The joint solution aims to minimize technology risks and technical challenges associated with in-vehicle environments, providing a faster deployment for auto makers.
Drivers and passengers can now experience advanced entertainment through the 3Ready platform, as the Bosch Cockpit and ADAS integration platform is able to capture user data that informs entertainment recommendations by 3Ready – a personalized approach that combines driver habits and preferences with 3Ready’s analytics.
3Ready comes with a built-in content management system (CMS), dubbed the 3Ready Control Center, which can help OEMs retain control with the ability to adapt and enhance the service throughout the product lifecycle.
“We are extremely proud to collaborate with Bosch, a company at the vanguard of automotive technology innovation,” commented Felix Walter, 3SS Head of Automotive. “We look forward to working with Bosch to deliver game-changing entertainment to drivers and passengers, while enabling new revenue opportunities for OEMs.”
With a range of global partnerships, including specially curated YouTube content, 3Ready offers pre-certified content that facilitates swift in-car entertainment launches. It has reached a successful global deployment in 70 million homes and won 25 industry awards.