Tata Motors, an Indian auto maker, has chosen Harman Ignite Store as its in-vehicle app store, aiming to expand accessible and reliable mobility experiences to more customers in a new region.
Over the past decade, Harman International and Tata Motors have collaborated closely to deliver advanced intelligent cockpits and car audio products in India.
“Our relationship with Harman allows us to keep consumers connected to the content that is most important to them, while also delivering experiences that enhance their drive,” said Anand Kulkarni, chief product officer for EV at Tata Motors.
The Harman Ignite Store is a secure automotive platform compliant with Android Automotive Operating System (AAOS) standards. It is designed to facilitate connections between OEMs and developers to present consumers with unique in-vehicle digital experiences.
Through an interface, consumers can access their favorite digital services in the car. OEMs retain control over the app catalog, the app store’s appearance and the commercial relationship with end users.
As part of the collaboration with Tata Motors, the Harman Ignite Store powers Arcade.ev, Tata’s built-in app suite available in the popular Nexon.ev and Punch.ev vehicles. The suite includes various apps, with additional partners continuously being added.
Initial content partners include Gaana, JioSaavn, JioPages, Beach Buggy Racing, TuneIn Radio, Pocketcasts, Dash Radio, Radioline, Trebble FM, and gaming and video apps.
“We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said Jens Beckmann, senior director of Harman Ignite Store at Harman International. “Harman Ignite Store continues to bring unique in-vehicle app experiences from our developer partners — delivering on what consumers expect, today.”
