There are 70 million user-generated driving-related playlists on Spotify. Looking to capitalize on this market, the music streaming service has created a limited release of Car Thing, an automotive-dedicated smart player.
Currently available to eligible users in the USA, Car Thing enables them to play their favorite audio faster. It claims that switching tracks is easy and the device can be controlled by voice, touch or physical buttons.
A statement from Spotify said, “Our focus remains on becoming the world’s number one audio platform—not on creating hardware—but we developed Car Thing because we saw a need from our users, many of whom were missing out on a seamless and personalized in-car listening experience.
“No matter the year or model of your vehicle, we feel everyone should have a superior listening experience. With Car Thing, we’ll now be bringing our entire catalog of music and podcasts to a wider range of users across an even wider range of vehicles.
“The limited release of Car Thing is not meant to compete with in-car infotainment systems. Instead, it’s another step in our larger ubiquity strategy—creating a truly frictionless audio experience for our users, wherever they are and however they choose to listen.”
Car Thing from Spotify is currently a limited product launch, and is available at no cost to select Spotify users.