Harman, a subsidiary of Samsung Electronics Co., has launched Ready Aware – a vehicle-to-cloud software service that provides in-vehicle contextual alerts at the right time to enhance a driver’s situational awareness at intersections and around a variety of road hazards. Robust, scalable and secure, Ready Aware is available to OEMs for both new production and existing connected vehicles in North America, Europe and India.
Ready Aware’s accurate digital approach ensures drivers receive precise, relevant and near real-time contextual insights for improved situational awareness at intersections and a variety of road hazards. Ready Aware supports more than 15 use cases, alerting drivers to potential hazards including objects on the road and stationary vehicles. It is the first V2N production-ready solution delivering latency sensitive ‘hard braking ahead’ alerts, warning drivers of sudden impending congestion.
By empowering drivers with critical and contextually relevant information, Ready Aware enhances drivers’ awareness even beyond their own line of sight or a car’s onboard sensors, providing ‘sight beyond sight’ situational awareness in order to make safer driving decisions.
Ready Aware uses data from road hazards, intersections and connected vehicles to enhance drivers’ contextual awareness. Its cloud-based analytics engine leverages digital twins and machine learning to better understand the environment in near real time and deliver more accurate insights. This creates and associates a confidence score for each individual road hazard that can improve overall precision and reduces false positives, providing data quality assurance and an improved driver experience. Harman Ready Aware automates the entire experience, enabling drivers to keep their eyes on the road ahead.
“Harman leverages over a decade of vehicle-to-everything expertise to deliver contextually meaningful alerts that help drivers make safer decisions on the road,” said Suman Sehra, global VP, connectivity portfolio management, Harman International.
“Ready Aware is an innovative and highly scalable solution that is helping OEMs transform their in-vehicle experiences by bringing contextual awareness into the cabin with an accelerated time to market. Harman is harnessing the power of connectivity and data analytics to make mobility safer, more intelligent and contextually aware to support drivers and occupants.”
Announced at this week’s MWC 2025, Harman and Here Technologies are working together to develop advanced, direct and cloud-based vehicle-to-everything (V2X) driver assistance systems that can support automotive OEMs’ compliance with Euro NCAP 2026 driver assistance programs. The road alert use cases will provide advanced alerts for accidents, stationary vehicles and wrong-way drivers.
“Here and Harman will collaborate to deliver accurate, dynamic road alerts that can improve vehicle safety for drivers and support OEMs in meeting evolving NCAP requirements for connected and software-defined vehicles. Our goal is to support OEMs as they address safety challenges, including informing the vehicle about potential hazards ahead, while accelerating time to market for their products,” said Anssi Saarimäki, senior director product management, ADAS and Automated Driving Solutions, Here Technologies.
At MWC 2025, which is taking place on March 3-6 in Barcelona, Spain, Harman and Here are demonstrating Ready Aware’s support of the current Euro NCAP 2023 speed assist systems requirements, with further Euro NCAP 2026 use cases and DFRS (Data for Road Safety) integration to be added in the near future.
Harman Ready Aware is an easy to deploy, scalable and cost-effective solution that offers several seamless integration options. Ready Aware is hardware agnostic, operates over both 4G and 5G, Android or Linux, and is designed to be futureproof, supporting additional latency-sensitive use cases between vehicles and pedestrians for future upgrades over the cloud.
Ready Aware can be deployed to existing connected vehicles using over-the-air (OTA) updates as well as to new production vehicles. With its V2N architecture and Software as a Service (SaaS) approach, Ready Aware is highly scalable in terms of both vehicle volume and regions and is available today in North America, Europe and India.
