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Safety

Motive introduces AI assistance to improve driver safety in Mexico

Adithya GopalBy Adithya GopalFebruary 17, 20252 Mins Read
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Motive introduces AI assistance to improve driver safety in Mexico

Motive has introduced new AI capabilities, including AI-powered Drowsiness Detection and Forward Collision Warning, to address distracted and drowsy driving in Mexico. With this, safety managers can address driver fatigue and other unsafe behaviors to improve overall fleet safety.

The new system is available with dual-facing AI dashcams which work with Motive’s new AI-powered Drowsiness Detection to combat driver fatigue by detecting early and advanced signs of drowsy driving, including frequent yawning and when a driver’s eyes are closed. When fatigue indicators are observed, the driver receive real-time in-cab alerts directing them to take a break and safety managers are notified to quickly contact the driver and reinforce recommended breaks. If a driver begins to fall asleep, in-cab alerts are triggered to wake them to prevent a serious collision.

Motive’s new AI-powered Forward Collision Warning helps prevent rear-end collisions, which are often caused by distracted or drowsy driving. Available with all Motive AI Dashcams, the new safety capability accurately detects when a driver approaches another vehicle ahead of them too quickly. By calculating speed, distance and time to impact, it provides critical alerts that prompt drivers to brake.

In addition to the Drowsiness Detection and AI-powered Forward Collision Warning systems, Motive’s AI Dashcam enhances driver safety by detecting other coachable unsafe behaviors including cell phone use, unsafe lane change, close following and speeding.

“Our customers have shared that driver drowsiness is one of their top safety concerns,” said Omar Camacho, general manager of Motive Mexico. “Motive’s new AI capabilities empower organizations in Mexico to tackle their most pressing safety challenges right away. These life-saving alerts give drivers and safety managers the tools they need to prevent accidents and save lives.”

Motive says its AI dashcam generates alerts related to six unsafe driving behaviors 3-4 times more than competing solutions. The AI-powered Drowsiness Detection and AI-powered Forward Collision Warning is said to integrate seamlessly into Motive’s platform and provide organizations across transportation, logistics, and other industries with the visibility and tools needed to combat safety challenges.

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