Dolby Laboratories and Mahindra & Mahindra have collaborated to make audio entertainment more accessible by introducing Dolby Atmos to Mahindra’s XUV 3XO range, starting with the latest XUV 3XO REVX A. It will also be available on the AX5L, AX7 and AX7L variants.
The system will feature a six-speaker audio layout, tuned to complement the cabin architecture of the XUV 3XO, ensuring an immersive sound experience. The AX7L variant includes an additional subwoofer, delivering deeper bass and enhanced sound clarity to create a cinematic soundscape. All four variants of XUV 3XO with Dolby Atmos will be available for customers from mid-September.
This announcement follows the May launch of the Thar ROXX AX7L, where Mahindra and Dolby Atmos collaborated to deliver four-channel immersive audio with a nine-speaker Harman Kardon setup.
R Velusamy, president of automotive business at Mahindra, said, “At Mahindra, we are driven by the vision of democratizing advanced innovations to make them accessible to a wider range of customers. With the XUV 3XO, we are proud to set a significant milestone by introducing Dolby Atmos starting with the sub ₹12 Lakh SUV – XUV 3XO REVX A – a global first that redefines in-cabin audio with immersive sound for a larger group of general consumers, transforming every journey. By bringing premium features like Dolby Atmos to the XUV 3XO, we aim to connect with the evolving aspirations of today’s SUV buyers.”
Karan Grover, senior director of commercial partnerships – IMEA at Dolby Laboratories, added, “We believe great sound should be available to everyone, everywhere. With the Mahindra XUV 3XO, we are proud to bring Dolby Atmos to a larger set of Indian consumers, making immersive in-car entertainment more accessible than ever before.
“By turning the cabin into a personalized concert on wheels,” he added, “we’re transforming how people experience their everyday drive. This is a significant moment in our journey as we continue to push boundaries of in-cabin entertainment and deliver that amazing experience to more consumers.”
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