Kia’s ultrasonic rear occupant alert system made standard on Telluride

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Kia has released a video demonstrating the Kia Rear Occupant Alert (ROA) system that now comes as standard on all Telluride models. The ROA system uses ultrasonic sensors to detect passengers in second and third rows and issues three separate alerts to help prevent passengers from being left behind.

On September 4, 2019, Kia and members of the Alliance of Automobile Manufacturers and the Association of Global Automakers ratified a voluntary commitment to make rear seat occupant warning systems standard or available in most vehicles by 2025.

“Kia Motors America is proud of its commitment to safety and fully supports the application of all available technology to preserve human life,” says Michael Cole, chief operating officer, Kia Motors America. “The deaths of children left in hot cars, of which there have been 41 this year and 891 between 1990 and 20183 are particularly heartbreaking. The ROA system that is standard on all Kia Telluride models is designed to help prevent future tragedies.”

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Dan joined UKi Media & Events in 2014 having spent the early years of his career in the recruitment industry. As deputy editor, he now produces content for Meteorological Technology International, Automotive Interiors World and Autonomous Vehicle International and supports the editor with the publication of each exciting new issue.

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