A technical center has been opened by BASF Shanghai Coatings (BSC) at the BSC Minhang site. As a key part of the Minhang extension project which began in 2020, the technical center will be used to enable BSC to better serve automotive OEM customers in China with its technology, products and services.
The expansion also included the upgrading of the e-coat application technology center and the newly established Chemetall regional R&D center. Following the expansion, the Minhang site will become a production site focusing on coatings and surface treatment development.
Featuring advanced laboratory facilities and housing a team of highly qualified staff, the new technical center building will provide customers with total solutions covering the whole process from color design, styling and matching to product development and launch based on the company’s “color + innovation” studio.
By using the new set up, BSC will create high quality colors, significantly reduce product development time and enhance overall work efficiency. Additionally, the newly built e-coat application technology center will be utilized to enhance technical competence and application engineering capability. This laboratory and pilot plant are capable of offering product approval, quality conduct and process compatibility tests. It can also support customers on parameter adjustment in addition to process and engineering optimization using bath and engineering simulation.
“I am very excited to celebrate the opening of the new technical center of BASF Shanghai Coatings, and witness the completion of the Minhang extension project,” said Dr Jeffrey Jianfeng Lou, president and chairman, BASF Greater China. “This new technical center will further strengthen BASF’s innovation capabilities and increase the synergy between our research efforts in China, enabling us to offer better coating solutions to our customers in China.”
“The BSC Minhang site is always of strategic importance to BASF’s Coatings division. In this rapidly developing automotive market, the new technical center will improve our technical capability and enhance our innovation advantage, helping our automotive customers stand out in the competitive industry,” said Jack Zou, vice president, automotive OEM coatings solutions Asia-Pacific, BASF.
