Automotive Interiors World
  • News
    • A-C
      • ADAS
      • Aftermarket
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Concepts
      • Connectivity
    • D-L
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
    • M-S
      • Materials
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
    • S-V
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    • May 2020
    • October 2019
    • May 2019
    • October 2018
    • May 2018
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
LinkedIn Facebook Twitter
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
LinkedIn Facebook
Subscribe
Automotive Interiors World
  • News
      • 3D Printing
      • ADAS
      • Aftermarket
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    1. May 2020
    2. October 2019
    3. May 2019
    4. October 2018
    5. May 2018
    6. Subscribe Free!
    Featured
    April 3, 2020

    In this Issue – May 2020

    By Helen NormanApril 3, 2020
    Recent

    In this Issue – May 2020

    April 3, 2020

    In this Issue – October 2019

    September 19, 2019

    In this Issue – May 2019

    April 30, 2019
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
Facebook Instagram
Subscribe
Automotive Interiors World
ADAS

Ford creates Latitude AI subsidiary to advance automated driving technologies

Callum Brook-JonesBy Callum Brook-JonesMarch 3, 20232 Mins Read
Share LinkedIn Twitter Facebook Email

The Ford Motor Company has established Latitude AI, a company that will focus on the development of a hands-free, eyes-off-the-road automated driving system for vehicles.

By forming Latitude, Ford will benefit from an additional team of experts with knowledge in the fields of machine learning, robotics, software, sensors, systems engineering and operations. This will support the OEM’s continued development of automated driving technology, including advancements in Ford’s BlueCruise system, which has already exceeded 80,000,000km of hands-free driving.

Latitude will investigate the use of automated driving features during unpleasant driving scenarios such as bumper-to-bumper, stop/start traffic or long highway journeys.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer at Ford Motor Company. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology with the goal of not only making travel safer, less stressful and more enjoyable but ultimately over time giving our customers some of their day back.”

Ford has hired approximately 550 former Argo AI employees across machine learning and robotics, cloud platforms, mapping, sensors and compute systems, test operations, systems and safety engineering.

The CEO of Latitude is Sammy Omari, who is also the executive director of ADAS technologies at Ford. Peter Carr has been appointed chief technology officer and will be responsible for Latitude’s product and technical development. David Gollob is president and will conduct the company’s business operations.

“We believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and, in the future, will help free up a driver’s time to focus on what they choose,” said Omari. “The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver-assist technologies, ultimately delivering on the many benefits of automation.”

For more on ADAS, please click here.

Share. LinkedIn Twitter Facebook Email
Previous ArticleKia enables over-the-air software updates for entire model range
Next Article Magna introduces SmartAccess power door system

Read Similar Stories

Sport

The latest berlinetta front-mid-engine V8 2+ coupé: Ferrari Amalfi

July 2, 20253 Mins Read
Microprocessors

Stradvision collaborates with Arm to accelerate the future AI-defined vehicle development

June 11, 20253 Mins Read
ADAS

ETAS and ThunderSoft announce software collaboration

May 7, 20253 Mins Read
Latest News

The latest berlinetta front-mid-engine V8 2+ coupé: Ferrari Amalfi

July 2, 2025

Audi and AirConsole team up on in-car gaming

July 2, 2025

TMG and Haartz invest in US automotive interior surface materials manufacturing facility

July 2, 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Meler Gluing Solutions
Getting in Touch
  • Contact Us / Advertise
  • Meet the Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • LinkedIn
  • Facebook
UKi Media & Events
Related UKi Topics
  • Automotive Testing
  • Automotive Powertrain
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice and Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie settingsREJECTACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT
Powered by