Envisics has been selected as the exclusive augmented reality head-up display provider to the 2026 Cadillac Vistiq. The advanced AR-HUD has been developed specifically for both the Cadillac Vistiq and Lyriq-V.
Commenting on the collaboration with General Motors, Envisics CEO and founder Dr Jamieson Christmas said, “Having GM Ventures backing us from early in our formation has been key to realizing the path from research to production for a deep technology company like Envisics.
“To see the Cadillac Vistiq in production with our AR-HUD is not only gratifying for everyone at Envisics, but also a significant endorsement of our technology.”
Envisics received investment from GM Ventures in 2018 and 2023 as part of the company’s Series B and Series C strategic funding rounds.
The 2026 Cadillac Vistiq
Cadillac is adding more choice for EV customers with the debut of the 2026 Cadillac Vistiq, a luxury three-row SUV, the auto maker says.
Vistiq, along with the Lyriq-V, are the first two models from General Motors to feature Envisics Gen-2 AR-HUD technology. Production of the Vistiq and Lyriq-V started this year at General Motors’ Spring Hill Manufacturing plant in Tennessee.
“Our collaboration with Envisics is a showcase of GM’s commitment to invest in and partner with tech disrupters at an early stage and help them to improve, expand and scale successfully,” said Anirvan Coomer, managing director of GM Ventures. “The best benefit from our partnership is that we’re now delivering innovative AR technology to Cadillac EV customers.”
“GM is a great partner to Envisics,” added Christmas. “To have taken university-grade research through to commercial manufacturing is a testament to the determination and ability of our team and the backing of investors like GM Ventures. Early in our formation as a company, GM recognized how Envisics could help them realize the potential for augmented reality head-up display. The Cadillac Vistiq is the first evidence of that strategy delivering for GM’s brands and customers.”
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