A recent over-the-air update for Polestar 3 has introduced the Abbey Road Studios Mode made exclusively for the Bowers & Wilkins audio system. The update introduces listening modes inspired by Abbey Road’s sonic signature, with Bowers & Wilkins True Sound, four presets (Intimate, Open, Energised and Expansive) and an additional producer mode.
Michael Lohscheller, Polestar CEO, said, “The Bowers & Wilkins sound system in Polestar 3 is already world class, but this new Abbey Road Studios Mode takes it to another level. Its ability to deliver an audio experience so closely inspired by the Abbey Road Studios’ sonic signature means you’d swear you were right there in the legendary London building, not driving a performance SUV. And to deliver this functionality directly to our customers in an overnight OTA update can only be considered something of a smash hit.”
Four presets
The four presets are complemented by a bespoke image from the studio, displayed in high definition on the 14.5in touchscreen inside the Polestar 3, showing some of the iconic instruments and equipment from the Abbey Road collection.
The Intimate preset “evokes the intimacy of sitting in the producer’s chair in the studio control room, bringing the listener closer to the performance”, the audio specialist says. Offering a warm, pristine and detailed experience, inspired by vintage sounds, the mode is designed to create an intimate atmosphere, enabling the listener to immerse themselves in the music with an unparalleled sense of closeness and authenticity.
The Open preset is said to create “an immersive experience inspired by the studio environment where the music is performed” that enables the the listener to hear the music as if alongside the artists, with the rich, authentic sound of the live studio space.
The Energised preset combines vivid detail with vintage warmth, inspired by the energy and excitement of a performance in the live room. This preset offers “a lively, vibrant acoustic with pristine detail” with sound that is “broad, energetic and engaging”.
The Expansive preset is designed to immerse the listener in the ambience of the live room, enhancing the depth, dimension and dynamic punch of the performance. Inspired by the energy and envelopment of a live experience, Expansive mode aims to capture “the vitality of the recording, with a powerful sound that brings the listener closer to the music”.
Producer mode
Producer mode enables drivers to shape the sound of the Polestar 3, tailoring it to their personal taste. Using simple controls, users can alter the tonality and ambience of the sound in real time, crafting their own bespoke listening experience in the cabin.
Sally Davies, Abbey Road managing director, said, “We are hugely proud to bring the Abbey Road Studios Mode to the Bowers & Wilkins sound system in the Polestar 3. The partnership continues our collaboration with Bowers & Wilkins to develop products in the consumer audio space, and further extends our expansion into automotive audio as, for the first time, Abbey Road’s sonic DNA shapes the listening experience in the Polestar 3.”
The optional Bowers & Wilkins audio system in the Polestar 3 features 25 strategically placed speakers, including the proprietary Continuum cone and is complete with a 1,610W power output, 3D surround sound, Dolby Atmos capability and active road noise cancellation.
Dan Shepherd, Bowers & Wilkins VP for licencing and partnerships, commented, “As a result of the strong collaboration with Polestar and Abbey Road, we are delighted to bring Abbey Road Studios Mode, exclusive to the Bowers & Wilkins audio system, to the Polestar 3. We have succeeded in our aim to bring to life the distinctive characteristics of the studio experience and add the ability to explore and personalize your listening experience.”
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