Manufacturer of automotive components Marelli has inaugurated its new Interior Innovation Center (IIC) in Yoshimi, Saitama Prefecture, Japan, succeeding the previous Miyahara location. The integrated facility is purposed to drive design-led innovation for the development of advanced vehicle interior solutions tailored for current and future vehicles.
The IIC adopts a hybrid team structure, merging interior engineering, electrical engineering, material engineering and interior design. The center operates independently from development and production units. The facility is equipped with clay modeling facilities, prototype workspaces and virtual reality technology.
The aim of the center is to create next-generation cockpit solutions through a combination of innovative ideas and technologies.
Marelli’s approach involves deepening collaboration with global teams through workshops, collaborating with OEMs and other industries to create new value through the integration of cross-industry technologies, and integrating electronic technologies with sustainable material engineering to promote eco-friendly innovation.
“The establishment of the new innovation center for Interior Experience is an important step for our team,” said Tsukasa Fujii, president of Marelli’s interior experience division.
“This advanced facility will be key in further enabling innovative value creation with our customers and partners, with a sense of speed.”
Read about automotive interiors concepts here
