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Highlights from Day 2 at Automotive Interiors Expo North America 2025

Max WallisBy Max WallisOctober 22, 20254 Mins Read
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It’s Day 2 at Automotive Interiors Expo North America 2025, with exhibitors showcasing cutting-edge solutions and the InteriVision Summit delivering key insights on automotive interior trends.

Read on to get a taste of today’s highlights…

DeltaEZ mobile color measurement

Advanced Color Technologies is at the show to present DeltaEZ, a next-generation mobile color measurement tool transforming how manufacturers and suppliers manage interior color quality. The device combines a high-precision spectrophotometer with intuitive software, enabling fast validation across plastics, fabrics, coatings and trim. With improved speed, deeper integration and expanded reporting, DeltaEZ ensures consistent interior finishes during prototyping, troubleshooting, or supplier compliance. Teams can make confident decisions in seconds instead of hours, reducing errors and accelerating production timelines. “We selected Automotive Interiors Expo as the ideal venue to showcase our color measurement innovations. The event brings together designers, engineers and suppliers who share the critical need for precise and reliable color control,” said Norm Uress, founder, Advanced Color Technologies. Booth A616

RapidNylon full interior parts

Synergeering Group is highlighting its
RapidNylon technology, recently used to produce a full interior for a global show vehicle. The OEM praised the durability and quality of the parts, designed for high-touch public use. In another project, the company avoided a two-month production delay by delivering a sample the next day, earning Tier 1 and OEM approval within a week. The full order was completed in just two weeks, demonstrating Synergeering’s speed, precision and partnership-focused approach. The company’s technology supports tooling production delays and ensures functional, high-quality interior components are ready on time. “We solve the toughest interior prototyping and production challenges. If your team needs large, durable, fully functional parts delivered quickly, you need to talk to us,” commented Mike Fairbanks, director of operations, Synergeering Group. Booth A604

Automotive Noise Kit

Klüber Lubrication is at Automotive Interiors Expo to present the Klüber Automotive Noise Kit, enabling engineers to test and evaluate high-performance lubricants for real-world interior applications. The kit covers 21 specialty lubricants addressing noise, vibration and harshness (NVH) across seat adjustments, sunroof kinematics, dashboard switches and door seals. Benefits include enhanced comfort, improved haptics, reduced squeaks and rattles, optimized low-temperature performance and long-term durability. Formulations are safe, water-based, non-flammable and solvent-free, compatible with plastics, elastomers and metals. The innovative packaging with demo tools and applicators simulates realistic scenarios and supports faster assembly. “Automotive Interiors Expo offers a unique opportunity to showcase our high-performance lubrication solutions and connect with key decision-makers,” said a spokesperson for Klüber Lubrication. Booth A214

Highlights from the InteriVision Summit

The InteriVision Summit kicked off this morning with Tanya Chantiri, senior research and forecast analyst at S&P Global Mobility, presenting Interiors in numbers: Forecasting trends in the automotive interiors market. She highlighted data-driven insights into future interior trends, market growth and evolving consumer expectations.

Jesse Diephuis, lead designer at General Motors Advanced Design, spoke on Designing for correctness: How emotion, ecosystems, and integration align, exploring how emotional impact, ecosystem integration and functional design converge in interior spaces.

The morning panel discussion, Rethinking interior controls: Designing for a post-EV automotive future, featured consultants Lori Mavis, Tony Sumcad and Derek Prentice debating evolving control layouts and innovative approaches for electric vehicles.

This afternoon, Brian Caizza, experience design consultant, presents Ford sound strategy at 2:20pm, which will offer a behind-the-scenes look at how Ford‘s global design teams developed a unified sound strategy across its vehicle line-up. This is followed by Abdul Salam Abdul Karim, hardware design engineer lead at Marelli North America, with AI-assured functional safety for cockpit and interior ECUs: From lighting to drive monitoring, at 3:10pm.

The summit provides actionable insights for designers, engineers and OEM decision-makers shaping the future of automotive interiors.

The Innovation Showcase returns tomorrow at 10:30am with three exciting presentations:
Future-ready quality: Unlocking AI-efficiency with Formel D, led by Jannik Hasler, senior sales manager at Formel D;  Reliable, automatic error-proofing during end-of-line inspection using artificial vision, delivered by Michael Koper, vision expert and BDM at Eines Vision Systems; and Material-led design: Responsible plastics, presented by Patrick Gaule, founder of Materializd.

There’s still time to join us for Day 3! Get your free pass for Automotive Interiors Expo 2025 here

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