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Infotainment

BMW and AirConsole launch developer competition for in-vehicle games

Callum Brook-JonesBy Callum Brook-JonesMarch 15, 20232 Mins Read
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BMW and AirConsole have launched a competition which invites game developers to create and submit ideas and concepts for games tailored for inside vehicles. The concepts can be submitted via the official competition website, with four winners being chosen after the competition closes on June 8.

Each winner will be given €5,000 (US$5,349) to develop a prototype, and if the subsequent game shows promise, then AirConsole will fund the game’s entire development period and feature it on the AirConsole platform. Winners will also be invited to BMW’s Munich headquarters to see the games in a real-world application.

“This competition is a great opportunity for game developers to work with AirConsole to create engaging gaming experiences specifically for vehicles,” commented Stefan Butz, vice president, BMW Group development for entertainment and apps. “We want to offer our customers a first-class entertainment experience and gaming is all about joy.”

“As highlighted by the automotive industry at CES, gaming in the car is happening,” explained Antti Makkonen, director of games at AirConsole. “Game makers need to start creating games for the car use-case, not just bring games to the car. Using phones as controllers inside the car makes playing accessible and fun for everyone, especially when considering that not everybody will own a game controller, or that playing directly on the car touchscreen makes your arm tire quite fast.”

The BMW Group chose nDream – the company that create the AirConsole platform – as a partner to bring gaming into vehicles through the BMW Startup Garage program.

For more on BMW, click here.

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