Here Technologies delivers intelligent speed assistance to European drivers

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To comply with the European Union (EU)’s intelligent speed assistance (ISA) regulation, many international OEMs have opted to use the ISA Map from Here Technologies within their vehicles.

ISA is an in-vehicle safety feature that displays the legal speed limit for drivers on all EU roads. Currently, over 30 brands from 15 global vehicle OEMs have signed agreements to use Here’s ISA Map. Here estimates that by 2024, 50 million vehicles across the EU could be equipped with its speed-limit data solution.

Since July 2022, all new passenger and commercial vehicles introduced into Europe must feature ISA, and from July 2024, ISA must be in all newly registered vehicles in the EU. The Here ISA Map was introduced in 2022 to provide accurate speed-limit information to OEMs selling vehicles within the EU.

Here will provide regularly updated speed-limit information to passenger and commercial vehicles for a wide array of OEMs. At present, its location data and software services are used in 170 million vehicles, and the platform uses live sensor data from an estimated 34 million connected vehicles to power its advanced driver assistance systems and connected and automated vehicle services. The data is then used to update speed limits within the map.

“The European ISA mandate will kickstart a new era of location-enriched mobility in the automotive industry,” said James Hodgson, principal analyst at ABI Research. “Put simply, to operate as an auto maker in the European market, OEMs from all regions will need a location platform capable of delivering accurate and up-to-date insight on local speed restrictions. Future autonomous and electric vehicle applications will leverage a wider set of rich and dynamic attribution; auto makers should look for a platform that can meet the threshold for ISA type approval in the short term and also scale to meet the requirements of their long-term objectives.”

“There is a core need for spatial intelligence when building connected, electric and automated driving experiences of today and tomorrow,” added Edzard Overbeek, CEO of Here Technologies. “We are proud to serve our longstanding partners and emerging brands across the auto industry with this critical speed-limit data focused on improving road safety.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors.

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