Close Menu
Automotive Interiors World
  • News
    • A-C
      • 3D Printing
      • ADAS
      • Aftermarket
      • Appointments, Partnerships, Investments & Acquisitions
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
    • D-L
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
    • M-S
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
    • S-V
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    • May 2020
    • October 2019
    • May 2019
    • October 2018
    • May 2018
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
LinkedIn
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
LinkedIn
Subscribe
Automotive Interiors World
  • News
      • 3D Printing
      • ADAS
      • Aftermarket
      • Appointments, Partnerships, Investments & Acquisitions
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    1. May 2020
    2. October 2019
    3. May 2019
    4. October 2018
    5. May 2018
    6. Subscribe Free!
    Featured
    April 3, 2020

    In this Issue – May 2020

    By Helen NormanApril 3, 2020
    Recent

    In this Issue – May 2020

    April 3, 2020

    In this Issue – October 2019

    September 19, 2019

    In this Issue – May 2019

    April 30, 2019
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn
Subscribe
Automotive Interiors World
Connectivity

Microchip acquires VSI to expand automotive networking portfolio

Izzy WoodBy Izzy WoodApril 19, 20242 Mins Read
Share LinkedIn Twitter Facebook Email
Microchip acquires VSI to expand automotive networking portfolio

Microchip Technology Inc. has finalized the acquisition of VSI, a Korean company specializing in high-speed, asymmetric connectivity technologies for automotive applications.

The acquisition aims to strenghten Microchip’s automotive networking portfolio, integrating VSI’s ASA Motion Link technology with Microchip’s existing Ethernet and PCIe solutions. The transaction details have not been disclosed.

“This acquisition brings VSI’s knowledgeable team, their market traction and ASA Motion Link technologies and products to Microchip’s expansive automotive networking portfolio to better serve the ADAS megatrend we are focused on,” said Mitch Obolsky, senior vice president of Microchip’s automotive products, networking and data center business units.

Currently, the automotive industry is seeing increased adoption of advanced drive assistance systems (ADAS), in-cabin monitoring, safety features and digital cockpits.

This trend is expected to drive the market size of automotive radar, camera, and lidar modules to US$27b in revenue between 2022 and 2028, according to Yole Group.

To meet requirements of the shifting environment of next-generation software-defined vehicles (SDVs), there is a need for highly asymmetric raw data and video links with higher bandwidths. Microchip states that current, proprietary serializer/deserializer-based solutions are no longer sufficient to address these requirements. As a result, the Automotive SerDes Alliance (ASA) was established in 2019 and released the first open standard ASA Motion Link (ASA-ML) specifications. Today, the ASA comprises over 145 members including Microchip.

ASA-ML brings link layer security and scalability, supporting line rates from 2Gbps to 16Gbps. BMW Group has announced its adoption of standardized ASA-ML for upcoming vehicle production, which Microchip says shows the importance of leveraging standardized technologies in vehicle architectures.

Obolsky said, “As the industry converges around three primary IVN pillars – Ethernet, PCIe and ASA Motion Link, camera and display connectivity is one of the fastest growing and largest IVN markets. With VSI, Microchip can now offer products that span all three pillars and also provide automotive security, microcontrollers, motor control, touch and power management solutions to our customers to enable their next-generation software-defined vehicle architectures.”

Steve Kang, CEO of VSI, said, “This acquisition brings together two organizations with a shared commitment to advancing technology through innovation. We look forward to successfully deploying our solutions in production vehicles for years to come.”

Share. LinkedIn Twitter Facebook Email
Previous ArticleCovestro launches digital sampling solution
Next Article Aston Martin updates DBX707 with upgraded interior and infotainment

Read Similar Stories

DEKRA certifies Keysight's hybrid eCall testing solution.
Connectivity

DEKRA certifies Keysight’s hybrid eCall testing solution

June 4, 20262 Mins Read
LG Display execs hold the ASPICE certificate from C&BIS.
Connectivity

LG Display awarded ASPICE CL2 certification

June 3, 20262 Mins Read
Three software-defined vehicles parked in parallel on a large circuit board with orange dots demonstrating their software and connectivity.
Connectivity

Hyundai Mobis joins S-Core project to advance SDV software platform development

June 2, 20262 Mins Read
Latest News
DEKRA certifies Keysight's hybrid eCall testing solution.

DEKRA certifies Keysight’s hybrid eCall testing solution

June 4, 2026
LG Display execs hold the ASPICE certificate from C&BIS.

LG Display awarded ASPICE CL2 certification

June 3, 2026
Overhead view of the new Avatr 06T, in a light blue color.

Meridian Audio debuts bespoke sound system in Avatr 06T

June 2, 2026

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Formerra
Getting in Touch
  • Contact Us / Advertise
  • Meet the Editors
  • Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • LinkedIn
UKi Media & Events
Related UKi Topics
  • Automotive Testing
  • Automotive Powertrain
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2026 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice and Takedown Policy

Type above and press Enter to search. Press Esc to cancel.