Here Technologies has announced that its latest predictive routing technology is now incorporated in the “Learning Navigation” feature of BMW Maps as part of the BMW Operating System 8.
The functionality learns an individual driver’s mobility patterns and uses the lessons learned to generate predictions for upcoming journeys, departure times, destinations and routes. It also actively monitors traffic conditions along regularly taken routes. Based on the up-to-date road conditions and traffic environment, it will automatically offer alternative routes or departure times.
“Predictive Routing clearly demonstrates innovation in the navigation space to enhance the driving experience and tailor it to make it more personal. It provides drivers with relevant information about their journeys ahead, especially on routine routes for which drivers normally wouldn’t need turn-by-turn navigation,” said Gino Ferru, SVP and GM, EMEAR at Here Technologies. “We’re excited to see Predictive Routing be part of BMW Maps, improving the driving experience for BMW owners.”
Predictive Routing is an integral part of the company’s connected driving offering, which consists of off-the-shelf applications, connected services and SDKs based on the Here platform. The portfolio is intended to enable the automotive industry to move beyond traditional infotainment business models into an era of on-demand and scalable navigation, with deep ADAS safety integration, comprehensive support for electrification, and recurring monetization opportunities through in-vehicle sensor data and e-commerce.
