SoundHound AI announced the launch of Brand Personalities, a new feature for its SoundHound Chat AI Automotive voice assistant. With this, it becomes the first in-vehicle assistant to offer customizable personas for each automaker’s unique brand identity.
Brand Personalities enable car makers to control the entire personality of their voice assistant including response style, and character. Automotive partners can choose from pre-designed personas, create fully customized personalities tailored to their specific needs, or even introduce seasonal characters for campaigns. Due to SoundHound’s software architecture, multiple personas can be defined for specific sub-brands or even model lines—allowing sports cars, family cars, and commercial vehicles to each have distinct personalities.
This new feature builds on the core features offered from SoundHound Chat AI Automotive’s voice assistant, which integrates generative AI capabilities with car controls and real-time domains like flight times, navigation, and weather.
Furthermore, the assistant’s Brand Personality can be adjusted to match the tone and conversational style for regional and driver preferences. In a recent SoundHound study, “Reclaiming the Cockpit: How Voice Generative AI Creates Strategic Advantage for Automakers,” the company found that 77% of regular drivers are likely to use voice generative AI capabilities in their vehicle if available. For consumers, Brand Personalities means a more relatable and engaging in-vehicle experience.
“As automakers look to differentiate their offerings, SoundHound designed Brand Personalities to elevate the in-car experience beyond what’s expected, giving brands complete control over how they engage with their consumers,” said Michael Zagorsek, COO of SoundHound AI.
This announcement follows recent launches of SoundHound Chat AI Automotive in Lucid Motors, Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall. In March 2024, SoundHound AI announced that Stellantis’ DS Automobiles was the first automaker in the world to go into full production with a voice assistant that integrates AI technology via SoundHound Chat AI Automotive.
