Automotive Interiors World
  • News
    • A-C
      • ADAS
      • Aftermarket
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Concepts
      • Connectivity
    • D-L
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
    • M-S
      • Materials
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
    • S-V
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    • May 2020
    • October 2019
    • May 2019
    • October 2018
    • May 2018
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
LinkedIn Facebook Twitter
  • Automotive Testing
  • Automotive Powertrain
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn Facebook
Subscribe
Automotive Interiors World
  • News
      • 3D Printing
      • ADAS
      • Aftermarket
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    1. May 2020
    2. October 2019
    3. May 2019
    4. October 2018
    5. May 2018
    6. Subscribe Free!
    Featured
    April 3, 2020

    In this Issue – May 2020

    By Helen NormanApril 3, 2020
    Recent

    In this Issue – May 2020

    April 3, 2020

    In this Issue – October 2019

    September 19, 2019

    In this Issue – May 2019

    April 30, 2019
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
Facebook Instagram
Subscribe
Automotive Interiors World
Displays

Audi Q4 e-tron to launch with augmented reality HUD

Lawrence ButcherBy Lawrence ButcherMarch 11, 20213 Mins Read
Share LinkedIn Twitter Facebook Email

The German auto maker’s soon-to-be-released Q4 e-tron will offer an interior replete with features including a new augmented reality head-up display and touch-sensitive steering wheel controls.

“Full electrification at Audi has so far been confined to the upper reaches of the range in our larger e-tron SUVs and e-tron GT grand tourers, so the launch of the Q4 e-tron into the core compact SUV segment will mark the point at which its influence really begins to radiate,” noted director of Audi UK Andrew Doyle.

“The Q4 carries the now familiar e-tron SUV’s DNA as the world’s best-selling German premium BEV into the class, and this preview confirms some fundamentally outstanding qualities that begin to paint a picture of a car that has every chance of decisively building on that success.”

The augmented reality head-up display projects information onto the windshield on two separate levels – a status section and an augmented reality (AR) section. Key information and symbols from specific assistance systems and from the navigation module are visually superimposed on the ‘real life’ area to which they specifically relate. They appear to be floating at a physical distance of roughly 10m from the driver and depending on the situation can even appear considerably further ahead in some cases.

The field of view for the AR content from the driver’s perspective corresponds to a diagonal of around 70in. Below it is a flat near-field area window, known as the status section. This displays information such as speed and traffic signs as static displays that appear to be floating roughly 3m ahead of the driver.

Powering the HUD is a picture generation unit (PGU), which is located inside the instrument panel. A bright LCD directs the light beams it generates onto two level mirrors, and optical components separate the portions for the near-field and distant areas. These mirrors direct the beams onto a large concave mirror. From there, they reach the windshield, which reflects them into what is known as the eyebox, and thus the driver’s eyes.

What Audi terms the AR Creator serves as the image generator on the software side. Incorporated into the processing unit of the modular infotainment platform (MIB 3), the AR Creator renders the display symbols at a rate of 60fps (frames per second) and adapts them to the geometry of the projection optics. At the same time, it calculates their location in relation to the environment, on which it obtains information via the raw data of the front camera, the radar sensor and the GPS navigation. Its software consists of roughly 600,000 lines of programming code, around 50% more than the entire control system of the first version of the Space Shuttle.

While performing its computing work, the AR Creator takes into account that there is always a slight lag between the identification of an object by the sensors and the output of the graphic content. To account for this, multiple computations are performed continuously to ensure that the display in the eyebox does not jump into the wrong position.

For example, the AR Creator uses the most recent data to make a predictive calculation of the car’s continued forward movement. In a further computation, it estimates the vertical movement on the basis of data supplied by the camera, the radar, the sensors of the stabilization control (ESC), and the height sensor system integrated into the vehicle suspension. These insights are incorporated into a shake compensation operation, which takes place a few milliseconds before the picture is displayed, in order to prevent any disruptive shaking of the display.

Share. LinkedIn Twitter Facebook Email
Previous ArticleVolvo adds Android-based infotainment to XC60
Next Article Polestar adds Spotify Group Sessions to infotainment system

Read Similar Stories

HMI

Kia App launched in Europe

June 17, 20253 Mins Read
Dash

Tata Motors launches air conditioned cabins and cowls across its truck range

June 11, 20252 Mins Read
Sport

BMW releases the track-ready high-tech M2 CS

June 4, 20253 Mins Read
Latest News

Kia App launched in Europe

June 17, 2025

Cinemo integrates in-car entertainment technology into Mahindra’s new electric SUV range

June 17, 2025

NXP and Rimac collaborate on vehicle control architecture

June 13, 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • Kaneka Belgium
Getting in Touch
  • Contact Us / Advertise
  • Meet the Editors
  • Download Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • LinkedIn
  • Facebook
UKi Media & Events
Related UKi Topics
  • Automotive Testing
  • Automotive Powertrain
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice and Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie settingsREJECTACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT
Powered by