BMW has unveiled its iX EV concept SUV and claims that the architecture of the cabin is underpinned by a desire for straightforward functionality that revolves around the needs and emotions of the driver and their fellow occupants.
The EV drive concept means there is no center tunnel, adding extra legroom in the front and rear, alongside sufficient space for storage facilities, and a center console which BWM says is crafted to look like a high-quality piece of furniture. A minimalistic design language and clearly structured surfaces further aids a feeling of spaciousness inside the car, the auto maker adds.
BMW has stripped the displays and controls down to the essentials, further reinforcing the impression of an uncluttered cabin. The technology inside the BMW iX is intelligent and only becomes visible when needed, which BMW hopes makes it intuitive to use rather than seeming overly complex.
This ‘shy tech’ approach for the interior can be seen in a number of features, including speakers integrated out of sight, intricately styled air vents, heated surfaces and the recessing of the BMW head-up display’s projector into the instrument panel so it is almost invisible.