Access Europe says that its Twine for Car solution (Twine4Car) has been integrated with the Harman Ignite store. The collaboration will, it states, provide automotive OEMs with a global portfolio of car-specific video services through the Twine4Car in-car infotainment (IVI) platform.
The integration enables OEMs to transition car IVI from Bring Your Own Device (BYOD) to what the company terms a digital lifestyle environment of connected and cloud-enabled content and IVI services, integrated with the automotive systems, screens and speakers. Twine4Car includes a dedicated global connected content platform and services.
“For over 70 years, drivers have enjoyed in-car music and radio; throughout this period, the only way for a car brand to differentiate the in-car entertainment experience was through the quality of sound,” said Michi Uematsu, CTO of Access.
“The connected car evolution changes that completely, and it does so at a time when the in-car entertainment experience has become a critical factor in the car-buying decision. The collaboration with Harman Ignite Store, the leading solution for in-vehicle app stores, is exciting for Access.
“It’s even more important for the OEMs, who can gain enormous benefit from deeper driver and passenger relationships with their brand through compelling in-car experiences. Now, the car cockpit and rear seats will be like a mobile living room with large screens and amazing sound systems. We are very much looking forward to providing the best video content to automotive OEMs and car users, leveraging our global smart TV footprint.”