P3 Digital Services has joined forces with Magic Lane to enhance the driving experience for users of SPARQ OS in-vehicle infotainment (IVI), pre-integrating the Magic Lane app into the platform.
Magic Lane enables businesses to shape the future of mobility by seamlessly integrating privacy-first navigation into next-generation products, pushing the boundaries of what’s possible in smart, connected transportation. It powers advanced location technology for customers worldwide, serving a broad range of industries. From micromobility and automotive to commercial vehicles and emergency response, its flexible, scalable platform delivers precise, privacy-first navigation and mapping solutions tailored to each sector’s unique needs.
Through collaboration, OEMs can deliver an immersive mapping and navigation experience, allowing users to visualize landscapes, trails and routes in dynamic 3D. With fully customizable map views, including themes such as night mode, terrain focus and activity-specific visuals, users can adapt the experience to suit a wide range of environments and use cases. SPARQ users can access Magic Lane’s precision-driven POI, instantly accessing accurate, relevant results with global, up-to-date data covering 94 countries.
SPARQ OS also enables online and offline navigation, as well as real-time traffic, lane guidance, speed alerts, voice directions and driving behavior tracking. Advanced routing algorithms are used to provide fast, energy-efficient paths tailored to each vehicle type.
“Partnering with P3 marks a significant step forward in our mission to deliver seamless, privacy-first navigation across the mobility ecosystem,” said Raymond Alves, CEO of Magic Lane. “With our platform and the Magic Lane app now pre-integrated into SPARQ OS Android Automotive-based IVI system, OEMs gain instant access to our advanced location technology, enabling faster time-to-market, reduced integration complexity and a superior in-vehicle experience out of the box.”
“Integrating Magic Lane’s cutting-edge location platform and app into SPARQ OS enhances our offering with powerful, privacy-centric navigation capabilities,” added Marius Mailat, CTO and managing director of P3 Digital Services. “This collaboration allows OEMs to deliver a next-generation in-vehicle experience, combining the flexibility of Android Automotive with a fully integrated, ready-to-deploy mapping solution.”
In related news, Polestar recently launched its own version of the global gaming hit GeoGuessr across all its models
