SoundHound AI has integrated its voice assistant with integrated generative AI, SoundHound Chat AI, in Lancia Ypsilon vehicles across Belgium, France, Germany, Italy, Portugal, Spain and the Netherlands.
Lancia’s S.A.L.A. (Sound, Air, Light, and Augmentation) infotainment system now features SoundHound Chat AI. By saying “Hey SALA” or pressing a button, drivers can engage with the voice assistant, which responds with dynamic audio and visual information.
With the integration of SoundHound Chat AI into the S.A.L.A system, Lancia customers will be able to enjoy generative AI responses in addition to in-car voice assistant features, including calls, navigation and real-time information like weather and sports scores. The technology effortlessly detects natural human speech and uses generative AI to facilitate “enjoyable, informative conversations”, SoundHound AI said. Users can ask a range of follow-up questions that draw on complementary real-time domains for optimal responses that are relevant and useful while they’re on the road.
Michael Zagorsek, COO of SoundHound AI, said, “This expansion marks another important step in our mission to transform in-car experiences with cutting-edge, truly conversational voice technology that drivers love and auto makers trust.”
Lancia becomes the latest Stellantis brand to deploy SoundHound AI’s category-leading voice assistant, following recent launches in Alfa Romeo, Citroën, Peugeot, Opel and Vauxhall vehicles.