TactoTek, an in-mold structural electronics specialist, and NBHX, a supplier of automotive interior and exterior solutions, have entered a strategic partnership aimed at accelerating the adoption of IMSE technology in China’s automotive industry.
IMSE technology integrates electronics into 3D injection-molded structures, enabling the creation of slimmer, lighter and more cost-effective components without compromising performance.
NBHX will leverage TactoTek’s IMSE technology to enhance its product offerings, focusing on applications that showcase IMSE’s design versatility and light performance. The partnership aims to address the increasing demand for integrated, aesthetically pleasing and cost-efficient solutions in vehicle interiors and exteriors.
One of the first IMSE applications to be introduced through the partnership is an illuminated NBHX emblem. This emblem demonstrates how advanced lighting, electronic integration and design aesthetics can be achieved in a single injection-molded part.
The partnership will be officially launched at Auto Shanghai 2025.
“China’s automotive industry is evolving rapidly, with a growing demand for smart, visually impactful solutions,” said Jussi Harvela, CEO of TactoTek. “IMSE technology is uniquely positioned to meet this need, delivering integrated illumination and electronics in ultra-thin, seamless formats. Through our partnership with NBHX, we’re bringing a compelling combination of design flexibility and cost efficiency to Chinese OEMs.”
“At NBHX, we’re committed to delivering cutting-edge solutions that meet the evolving needs of our customers,” said Yan Sun, CEO of NBHX. “Integrating TactoTek’s IMSE technology into our product line enables us to offer innovative features that enhance both functionality and design, setting new standards in the automotive industry.”
In related news, Bentley Motors recently presented three new models for the Continental GT, Continental GT Convertible and Flying Spur line-ups at Auto Shanghai 2025. Click here to read the full story.
