New AI cockpit technology that includes an AI voice assistant capable of anticipating needs has been developed by Bosch. The system has a deep understanding of the vehicle’s interior, navigation and entertainment options. For example, Bosch explains that saying something as simple as “I’m feeling cold” can trigger multiple actions at once, such as activating the seat heating and adjusting the cabin temperature.
The AI architecture can be quickly and easily retrofitted into vehicles without needing changes to existing hardware or system architecture. At its core, the platform uses the Nvidia Drive AGX Orin system-on-chip, which serves as the foundation for complex AI applications in the cockpit. It builds on the Nvidia Cube platform, enabling developers to easily integrate their own AI models and agents. With 150 to 200 tera operations per second of additional compute power, the compact unit connects via simple power and ethernet interfaces and supports flexible active air or liquid cooling options.
To accelerate the development and deployment of complicated AI features, Bosch is also using Nvidia’s software suites, including the Nvidia NeMo framework for managing the end-to-end AI lifecycle. This enables seamless integration of advanced in-cabin applications such as real-time sensor processing and vision-language models. Core reasoning and speech capabilities powered by Nvidia Nemotron models deliver contextual understanding, multi-step reasoning and natural, conversational user interactions; an, using Microsoft Foundry, Bosch designs and manages the in-vehicle AI, ensuring a scalable, always up-to-date AI assistant in the cockpit.
Bosch is also collaborating with Microsoft to integrate Microsoft Foundry and specialized features into the cockpit, providing access to the Microsoft 365 productivity suite, creating what it calls an “office on wheels”. These applications can be intelligently connected to other vehicle systems to prioritize safety and minimize distractions. For example, a driver can use a simple voice command to join a Microsoft Teams call, which prompts the system to automatically activate adaptive cruise control.
Bosch referenced data from several studies showing significant growth in AI-powered cabin environments. Grand View Research and MarketsandMarkets predict the market for AI-enabled in-vehicle infotainment (IVI) solutions will reach around €17bn (US$20bn) by 2030. Bosch has forecasted sales of over €2bn (US$2.35bn) in IVI solutions by the end of the decade.
“Bosch’s new AI-powered cockpit enables both drivers and car manufacturers to fully leverage the capabilities of modern automotive software. Thanks to the AI extension platform, new functions can be implemented in the vehicle much faster in the future,” said Markus Heyn, member of the board of management of Robert Bosch and chairman of Bosch Mobility.
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