Mahindra and Dolby Laboratories have launched the latest Mahindra XUV 7XO with both Dolby Vision and Dolby Atmos. The XUV 7XO is India’s first vehicle that offers the Dolby Vision and Dolby Atmos combined experience.
With Dolby Vision and Dolby Atmos, consumers will be able to experience entertainment with the full capabilities of the vehicle’s visual displays and sound systems.
Consumers can enjoy Dolby Atmos music via Gaana, and movies, series and live sports in Dolby Vision and Atmos through SonyLIV, natively integrated as the first system-level OTT platform in an Indian vehicle.
Karan Grover, senior director of commercial partnerships for IMEA at Dolby Laboratories, said, “By bringing Dolby Vision to cars for the first time in the country, alongside Dolby Atmos, we are redefining how people experience entertainment on the road. Together with Mahindra, we are transforming the car into an immersive entertainment space that delivers stunning visuals and spatial sound, making every moment inside the vehicle more engaging and memorable.”
Future-ready vehicles
Nalinikanth Gollagunta, CEO of the automotive division at the Mahindra Group, added, “The XUV 7XO represents Mahindra’s vision of building future-ready vehicles that blend performance, technology and immersive experiences. Introducing the Dolby Vision and Dolby Atmos … is a significant step forward in how entertainment should be experienced inside a car, and it reflects our commitment to bringing global innovations to Indian consumers.”
Manish Aggarwal, head of SonyLIV’s B2B and syndication business, said, “At SonyLIV, we have always been driven by a singular ambition: to elevate how audiences experience premium storytelling. With Dolby Vision and Dolby Atmos enabled content, we bring creators’ visions to life through breathtaking visuals and deeply immersive sound, enhancing every moment of drama, action and emotion as it was meant to be experienced. Our pioneering in-car OTT integration with the Mahindra XUV 7XO [redefines] where and how world-class entertainment can be enjoyed [and] enables viewers to access and enjoy world-class entertainment anytime, anywhere – even on the move.”
In related news, read about the Mahindra-Dolby collaboration that first brought Dolby Atmos to India
