A large percentage of drivers do not know how to use in-car technology, with dealers not explaining the systems, according to a survey by The British Motor Show.
The survey found that 35% of drivers did not know how to use advanced driver assistance systems (ADAS) and infotainment platforms properly.
Of those surveyed, 20% say they use less than half of the tech and a further 10% say they understand only a fraction and just drive the car.
A major issue was a lack of explanations when buying the car, with 71% saying they were not given enough information by the dealer, and 25% said they were given no information.
The British Motor Show wants to set itself apart from other shows by focusing on cutting-edge technology, and its survey shows that education here is needed more than ever.
Andy Entwistle, CEO of The British Motor Show, said, “Pioneering tech will play a huge part at The British Motor Show 2020. We’ll have the innovators of the past, present and future all together in one location and provide show visitors with the opportunity to immerse themselves in all of the latest and greatest tech that the car industry has to offer.”
He added that those who are less confident or do not understand the technology can find out more without the pressure of a hard sales environment.
“Our industry should be extremely proud of the technology it has and the show is the perfect opportunity to show it off, but it’s clear that consumers need greater understanding about just how technologically advanced cars are,” Entwistle said.