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Materials

Truecycled Wyron sustainable yarn features in Lotus Eletre and Emeya

Zahra AwanBy Zahra AwanMay 29, 20252 Mins Read
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Truecycled Wyron sustainable yarn features in Lotus Eletre and Emeya.

The Wyron truecycled yarn, made from 50% post-consumer textile waste and 50% recycled polyester, Nm 15, has been featured in the Lotus Cars Eletre and Emeya models.

Brain of Materials, located in Mönchengladbach in Germany, produces the Wyron truecycled yarn for Lotus, using Trützschler technology. The sustainable open-end yarn is used for the back sections of car seats and its “premium haptics, lightweight properties and sustainability attributes perfectly suit the spirit of its Emeya and Eletre models,” Trützschler says.

The production process – from collecting post-consumer waste to spinning the yarn – takes place entirely in Western Europe, which adds to the material’s sustainability credentials.

“At Lotus, we take a holistic design approach, with a commitment to true innovation and sustainability, while maintaining a luxury look and feel. Wyron truecycled yarn demonstrates that dedication, and we’re thrilled to be the first automotive brand to bring the material to life in our cars,” said Marie-Camille Lecoq, head of CMF sustainability at Lotus.

“At Trützschler, we are proud to contribute our decades of know-how in textile recycling and innovative machinery solutions to this pioneering project,” said Christian Franke, head of the project department at Trützschler. “By working closely with Brain of Materials for many years, we’ve ensured that the Wyron truecycled yarn meets the demanding standards of the automotive industry, while offering high quality and durability.”

Covering every step from cutting and tearing textile waste to carding and drawing secondary fibers, Truecycled enables the efficient production of sustainable, reliable yarns that serve as a premium alternative to conventional materials.

In related news, Simoldes Plastics and Elix Polymers recently collaborated on the Simoldes Boost project, which aims to use recycled materials for premium vehicle interior applications. Click here to read the full story

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