Automobili Lamborghini becomes first auto maker to offer full in-car control through Amazon Alexa

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At the 2020 Consumer Electronics Show in Las Vegas, Nevada (January 7-10), Automobili Lamborghini has revealed its first Huracán EVO equipped with Alexa – the cloud-based voice service from Amazon.

Through the use of Alexa, drivers can adjust functions such as climate, interior lighting and seat heating with a simple voice command. They can also place calls, get directions, play music and audiobooks, check news and weather, and more.

The Alexa integration also connects Lamborghini owners to the growing number of connected devices that work with Alexa. With a simple voice interaction, drivers in the Huracán EVO can, for example, control everything from entry gates to thermostats and lights, directly from the vehicle.

“Our vision is for Alexa to become a natural, intuitive part of the driving experience, and Lamborghini has embraced that by integrating Alexa directly into its onboard infotainment systems,” said Ned Curic, vice president of Alexa Auto at Amazon.

“The integration will enable Lamborghini owners to enjoy the convenience of an intelligent voice service while focusing on the joy of the Lamborghini driving experience, and we expect it to set a new standard for in-car voice experiences when it ships this year.”

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Helen has worked for UKi Media & Events for more than a decade. She joined the company as assistant editor on Passenger Terminal World and has since progressed to become editor of five publications, covering everything from aviation, logistics and automotive to meteorology. She has a love for travel and property and has redeveloped three houses in three years. When she’s not editing magazines, she’s running around after her two boys and their partner in crime, Pete the pug.

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