SEAT explores the future in Tel Aviv

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Driver warnings and regulating how much light passes through a window at the touch of a button are some of the innovations SEAT is working on through the Xplora project in Tel Aviv, Israel.

Tel Aviv has made itself the Silicon Valley of the Middle East, with over 6,600 startups in the city, of which 800 are dedicated to the automotive industry.

The Spanish car manufacturer has worked with more than 200 emerging Israeli businesses through Xplora in two years. The goal is to carry out at least 10 proofs of concept every year to test how selected innovations would adapt in vehicles and services.

The innovation team is looking for solutions to enhance well-being and safety, cybersecurity, sustainability and artificial intelligence. SEAT is working with VW Group brand importer Champion Motors to reach the best startups.

Among the companies are Eyesight Technologies, which is developing driver monitoring systems, and Gauzy, which has used new active-glazing technology to darken or lighten glass on demand.

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