Michael Duerr, head of interior design at Chery International, has won the inaugural Automotive Interiors Trailblazer award, which was presented at a ceremony at Vehicle Tech Week Europe 2026.
The Automotive Interiors Trailblazer award celebrates leaders redefining the in‑cabin experience by blending creativity, human‑centered design and technical innovation to create intuitive, intelligent and future‑focused mobility interiors.
Chery’s Duerr was recognized for bringing the brand to Europe and establishing a cohesive interior design language across Omoda, Jaecoo and Chery – alongside achieving a UK market share of over 6% after launching from scratch in 2024.
The ceremony in Stuttgart comprised three sections: the Automotive Testing Technology International Awards, the ADAS & Autonomous Vehicle International Awards and the Vehicle Tech Week Trailblazer Awards.
These awards celebrate the achievements and innovations from the last 12 months, across 13 categories.
Read about the ATTI Award winners here and read about the AAVI Award winners here.
AIW will continue to report on the news and insights from Automotive Interiors Expo, which runs until 3pm tomorrow (June 25). Click here to book your free expo pass to Vehicle Tech Week Europe 2026
