BASF’s Coatings division, which creates a range of automotive OEM and refinish coatings, decorative paints and applied surface treatments for interiors, has received the highest distinction at Jaguar Land Rover’s (JLR) Global Purchasing Excellence Award event – the ‘Customer First Recognition Award’, which honors the company’s outstanding customer focus.
“BASF is delighted and grateful to be awarded with this exclusive recognition from Jaguar Land Rover,” said Thomas Kloster, head of the Automotive OEM Coatings Solutions Europe business unit at BASF’s Coatings division. “It demonstrates the great commitment and capability of our team to focus on the customer and to offer the innovative solutions that JLR needs.”
BASF’s Coatings division supports Jaguar Land Rover by combining modern paint processes with special-effect pigments and technologies. It supplies innovative and unusual premium paints for various models of the JLR portfolio. Furthermore, BASF has supported manufacturing operations at JLR’s production sites and has been closely involved in environmental sustainability projects, including recycling plastics.
“This has been a great partnership from day one. We are so pleased to win this award and to be recognized for supplier excellence linked to paint supply and services provided to Jaguar Land Rover; this is a great achievement,” said Paul Flavell, account manager JLR, BASF