German automotive interior trim specialist Novem has collaborated with Pininfarina on the development of its new design center, with the building’s form focusing on the influence of light in people’s perception of vehicle interiors.
Novem states that its mission is to create perfect car interiors and light has a fundamental role to play. The company says it chose Pininfarina to translate its vision of automotive interiors into an architectural language for the interior of the new design center. The architectural concept is therefore based on light flows that guide the visitors inside the Novem Interior World.
“Translating values in a new design language is the challenge we face in each project,” commented Paolo Pininfarina, chairman of the group. “Sharing a common background in the car design, we have immediately found a great harmony with Novem, being able to recreate the in-car experience into a building.”
“Pininfarina is known for creating elegant styling concepts with state-of-the art engineering solutions”, added Günter Brenner and Dr Johannes Burtscher, Novem managing board. “The architecture, fittings and all materials used are unique and enable our customers to sense and feel the power of our innovations.”