General Motors (GM) has announced plans to introduce new in-vehicle technology that will enhance the overall customer experience and make it easier for customers to bring their digital lives into future connected vehicles.
GM’s research shows that many customers prefer an embedded technology experience in the vehicle, and increasingly expect seamless integration between the tech in their hands and the tech in their vehicle. Listening to customer feedback, GM will work with Google to bring new options for a voice assistant, embedded navigation and in-vehicle applications to compatible Chevrolet, Buick, GMC and Cadillac vehicles beginning in 2021. Broad deployment across all GM vehicle brands is expected to roll out in the years following.
“We are re-envisioning the future in-vehicle customer experience, and this is just the first step,” said Santiago Chamorro, vice president for global connected customer experience, GM. “The integration of select Google technology and services into our vehicle infotainment systems will foster a more connected and efficient driving experience. We will continue to offer our own unique infotainment features that only GM can deliver, such as service recommendations, vehicle health status, in-vehicle commerce, and more, with the Google applications and services complementing our offerings.”
Future GM infotainment systems will continue to be powered by Android, enabling passengers to benefit from the following Google services:
Voice Assistant – With the built-in Google Assistant, drivers can make the most of their time in the vehicle and easily get things done hands-free using just their voice. Drivers can use the assistant to make calls or text a friend, play a favorite radio station or podcast, close the garage door (requires compatible smart home devices), or even change the temperature in the vehicle, all while keeping their eyes on the road and hands on the wheel.
Embedded Navigation – Google Maps in the vehicle is constantly up-to-date and helps drivers navigate with real-time traffic information, automatic re-routing and lane guidance.
In-vehicle applications – The Google Play Store lets drivers find their favorite apps and services designed specifically for in-vehicle use. Drivers can listen to the same albums, podcasts and audiobooks in the vehicle as at home and stay connected with their most important contacts on communication apps.
“GM is a trailblazer with Android in automotive and a leader in vehicle connectivity,” said Patrick Brady, vice president of engineering, Google. “We’re incredibly excited to work with them to transform the way people consume media, stay in touch, navigate and access information on the go.”