The Snapdragon Automotive Cockpit Platform from Qualcomm Technologies is to be used in Opel’s new Astra model, powering its ‘Pure Panel’ digital cockpit.
“We are honored to work with technology leaders like Qualcomm Technologies to help define the next-generation user experiences and accelerate the future of automotive,” said Tobias Gubitz, global head of product and pricing at Opel. “We are looking forward in having Qualcomm Technologies’ Snapdragon Automotive Cockpit Platforms help deliver the pure and digitally advanced experiences we aim to bring to our customers.”
The power-efficient next-generation Snapdragon Automotive Cockpit Platforms featured in the Astra are custom-built for the application, with highly optimized cores designed for heterogeneous computing. A key feature is that they are designed to allow digital cockpit systems to be upgradable through software updates.
“Qualcomm Technologies remains committed to creating superior automotive technologies designed to meet and exceed consumers’ expectations,” added Stefan Marxreiter, VP business development, Qualcomm CDMA Technologies. “In-cabin features and capabilities remain very relevant for purchasing decisions, and we look forward to working closely with Opel to continue efforts to deliver these rich, safe and enjoyable in-car experiences their customers expect.”
