A memorandum of understanding has been signed that will see Samsung Display develop a display solution for use within Ferrari’s next-generation models. JS Choi, president and CEO of Samsung Display, and Benedetto Vigna, CEO of Ferrari, signed the agreement.
Under the MoU, Samsung Display will work on the development of an automotive display solution that utilizes OLED technology to support Ferrari’s digital transformation.
At CES 2023, Samsung Display revealed its New Digital Cockpit, which has a 34in slim bezel display and bendable technology. The lightweight, slim structure and the thin bezel of OLED panels enable OEMs to benefit from high levels of design freedom. Furthermore, the solution delivers true black and high-contrast capabilities, and the low power consumption of the OLED system also enhances vehicle efficiency and sustainability.
“In the luxury sector, elevating the client’s experience is key,” said Ferrari’s Vigna. “Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models.”
“Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet the Ferrari standard,” said Samsung Display president and CEO JS Choi. “We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights.”
