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Immersion signs license agreement with Motrex for automotive interfaces

Callum Brook-JonesBy Callum Brook-JonesApril 7, 20231 Min Read
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Autonomous self-driving car glides seamlessly through bustling city highway, utilizing advanced software sensors to scan and predict road conditions

Haptics developer Immersion has signed a multi-year license agreement with automotive solutions technology manufacturer Motrex to provide its haptic technologies for Motrex’s in-car safety information, driving data and passenger entertainment systems.

The high-quality touch feedback technology from Immersion is used to enhance in-vehicle interfaces and applications. The use of haptics within vehicles continues to increase, as OEMs seek to incorporate high-quality tactile effects for operations including infotainment, navigation and climate control.

“We are very pleased to establish a partnership with Motrex,” said Eric Singer, president and CEO, Immersion. “We look forward to working with Motrex to ensure that OEMs have easy access to our haptic technology.”

“We are increasingly seeing more new car models adopting haptics across various interfaces throughout the cabin,” said Nobumitsu Shimada, representative director, Japan, and VP, APAC, Immersion. “We are pleased that Motrex has signed a license with us for our haptic technology. We are proud to count Motrex among our licensees in the automotive market.”

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