A unique Rolls-Royce Phantom has been commissioned by a Stockholm-based entrepreneur with a passion for flowers. The patron, with a wife and two of four children named after flowers, challenged the Rolls-Royce Bespoke Collective comprising designers, craftspeople and engineers to envision a car that immerses its occupants in a floral scene. The resulting vision of flowers was created with a million embroidered stitches.
The Rose Garden at the home of Rolls-Royce in Goodwood, UK, served as the primary point of inspiration for Ieuan Hatherall, a bespoke designer for Rolls-Royce. This garden is the only place in the world in which the Phantom Rose, bred exclusively for Rolls-Royce, is grown.
Hatherall commented, “There is a transcendent beauty when a rose garden is in full bloom. The patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature’s decadent beauty, in the Rose Phantom’s serene interior.”
On opening the coach doors, the Phantom Rose can be seen in varying stages of maturity, from bud to full bloom, in an asymmetrical design that appears to grow across the roof lining, from the rear of the car. The starlight headliner illuminates the scene as the roses are interspersed with individually placed fiber-optic lights.
In the rear compartment, ‘Serenity Seating’ with a soft calf rest cushion adopts the inverted colorway of the exterior as Charles Blue leather is accented with Peacock Blue piping. Stems of embroidered roses also climb through the glass-fronted fascia of the ‘Gallery’ on the dashboard.
At the request of the patron, color was introduced in the form of Peacock and Adonis Blue butterflies. The patron’s family also played a creative role; his wife designed the umbrellas while his daughter, Magnolia, defined the exterior hue of this Phantom. The patron commented, “I wanted to have flowers and roses everywhere. It became an amazing piece of art.”
Torsten Müller Ötvös, chief executive, Rolls-Royce Motor Cars, commented, “The Rose Phantom is a stunning iteration of a contemporary Rolls-Royce. When I look at creations like this car, it is with a sense of pride that I know that these skills could not be replicated anywhere else in the world. This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation.”