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Magna combines DMS with rearview mirrors

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As distracted driving remains one of the leading causes of vehicle accidents around the world, Canadian mobility technology company Magna says it has combined its experience with cameras and mirrors to create its latest Driver Monitoring System (DMS), which alerts drivers when they take their eyes off the road for too long.

The company states that the market-ready solution is integrated into an interior mirror and meets global regulations related to the detection of distracted driving. It utilizes proven camera-based technology to monitor the driver’s head, eye and body movements to detect distracted behavior, drowsiness and fatigue.

In addition, the technology accounts for normal driving actions, such as looking in the side-view mirrors. If distracted behavior is detected, the driver is alerted through customizable audible or visual notifications. Integrating the camera with the interior mirror provides the best unobstructed view to the driver and offers the best vantage point for additional occupant monitoring features. The system is scalable to also include features such as child presence detection, seatbelt detection and identification of specific passengers to enable user preference memory settings.

“Magna’s Driver Monitoring System offers auto makers and consumers a future-focused solution that addresses a significant societal issue – distracted driving,” said John O’Hara, president of Magna Mirrors and Electronics. “The system is a natural extension of our leadership expertise in cameras and mirror technology and demonstrates our systems-level approach that brings innovative solutions to industry challenges.”

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, web editor

Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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