Access integrates Stingray karaoke services into infotainment platform

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Access Europe will integrate karaoke services, powered by Stingray, into the Access Twine for Car (Twine4Car) in-vehicle infotainment platform.

Stingray Karaoke supports both a touchscreen and voice-controlled in-car experience designed to enable drivers and passengers to safely learn, practice and perform songs. The company offers a catalog of up to 100,000 licensed songs. Local and international content can be enjoyed in many languages, including English, Spanish, Korean, Japanese, Portuguese and German. The platform has original concept background videos and images with synchronized scrolling lyrics cues that appear directly on the screen. The user interface is also customizable.

The new version of Twine4Car includes content from several media partners and a wide range of apps, TV services and VOD offerings for many markets. Features such as Sync Play will enable a more group-centric experience. Other features in Twine4Car include an in-car app store that gives OEMs a selection of apps available to drivers and passengers within their own branded in-car platform. OEMs can also forge new business models within the car through pre- and post-roll video advertising for head units and rear seat entertainment (RSE). Twine4Car supports the integration of Android native applications. This ensures OEMs can control the services and tailor their users’ experience for native apps and embedded or API-based services.

Twine4Car also enables two devices to synchronize the playback of the same video content, meaning passengers can access content on the screen in front of them at the same time as other passengers. Along with content-related control from any screen in the vehicle, Twine4Car can put parents in charge of the type and length of content consumed by their children.

Aono Masahiro, CEO of Access Europe, said, “Karaoke is popular globally, and is something I really enjoy. By integrating Stingray Karaoke with our in-vehicle entertainment solution we are providing an experience similar to that provided by the recent growth in Asia of single-person karaoke rooms. OEMs can be confident that the Access and Stingray solution will provide an in-car entertainment experience that drivers and passengers look forward to every journey, allowing them to sing along to the songs and lyrics they know and love in the comfort of their own vehicle.”

Tom Adams, managing director of Stingray Germany, commented, “Through this partnership, Access and Stingray have a shared vision of providing the best possible experience to our song-loving, connected car users. By integrating our APIs with the Access in-vehicle entertainment solution, we move closer to our goal of connecting with Karaoke fans anywhere and anytime.”

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