Parkopedia and SEAT have collaborated to enable in-car payments for parking. Cupra models will be offered with seamless Park & Pay in-car payment functionality, allowing drivers to make parking payments with ease, without leaving the vehicle.
This feature eliminates the stress out of finding parking machines when arriving at car parks and bypasses issues such as out-of-order machines, not having the right change, card payment issues, long queues, etc. The service is powered by Parkopedia, with a comprehensive location database and payment platform for in-car payments across both on-street and off-street locations.
This new functionality is currently available on Cupra Born and Tavascan models with the Cupra Navi system across 17 European countries. The service is planned to be expanded to the remaining Cupra range as well as SEAT models in 2025.
Parkopedia’s Global Driver Survey suggests European drivers have a significant interest in in-car payments, with nearly two-thirds keen to pay for parking through their in-car infotainment system. This makes parking the service drivers request most for in-car payments, highlighting the often-inconvenient process of paying for car parking and the negative impact this can have on the driving experience.
Markus Dohl, VP sales and business development Europe at Parkopedia, said, “European motorists have a particular interest in being able to access in-car payments for parking, so we are pleased to be working with SEAT to provide this valued service for their drivers, unlocking seamless payments for parking sessions and adding convenience to their journeys. We look forward to the roll-out of this service to the rest of the SEAT and Cupra model range in 2025.”
