Mini’s latest circular media system integrates Parkopedia’s award-winning EV charging data into the vehicle. This enables drivers across the USA, Europe and Asia to locate EV charging from the comfort of their cars, addressing one of the pain points of owning an EV.
EV charging data plays a main role in the latest-gen electric Minis, which feature the automotive world’s first circular in-car OLED screen. This high-resolution 240mm screen offers strong clarity and next-level digital technology, while retaining the iconic Mini design. The lower part of the screen is dedicated to important functions including navigation, which can be accessed at any time.
The central OLED display contributes to an uncluttered interior layout that reduces distractions, enabling the driver to focus on driving. Mini has made sure all vehicle functions are operable through either touch or voice controls, with the display being moved nearer to the driver to ensure easy reach.
This in-car technology is available across a broad range of global markets, including the USA, Europe and Asia. Mini navigation features 3D visualization and augmented reality displays as well as information on free parking spaces, with an integrated in-car payment functionality.
According to Parkopedia Global Driver Survey, more than 90% of EV drivers are anxious about charging, with 44% having run out of charge before. The new circular OLED screen and the charging data functionality aim to make charging a “pleasing experience”, the companies said. The study also showed 60% of drivers want in-car payments for services such as parking, charging, fuel and tolls.
Julian Kisch, corporate and governmental affairs spokesperson, Mini, said, “Not only does this service simplify the process of locating EV chargers, but it makes the whole charging experience more in tune with Mini’s brand values. The circular OLED media system provides a uniquely fun experience, while being able to seamlessly access charging data directly from the vehicle takes the stress out of charging for Mini drivers.”
Markus Dohl, VP of sales, Europe, Parkopedia, said, “Mini’s new circular media system provides a distinct, customizable driving experience, and the addition of Parkopedia’s high-quality and extensive charging data charmingly displayed on their unique circular OLED screen addresses one of the main concerns raised by EV drivers – finding and navigating to EV chargers to alleviate charging anxiety, potentially even with a smile.”
