Automotive electronics technology company Harman has formed a multi-year, multi-faceted partnership with Ferrari to bring its next generation of in-cabin solutions to market.
The Italian OEM will use Harman’s Ready Upgrade hardware and software to provide fully upgradeable consumer electronics-level experiences within the interiors of its vehicle models. The two companies aim to achieve this efficiently and at a cost-effective price point.
In addition to the roadgoing vehicle partnership, Harman and Ferrari will collaborate within motorsport, with Harman becoming the exclusive In-Cabin Experience Team partner of Scuderia Ferrari for the 2023 Formula 1 season.
“Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation,” said Benedetto Vigna, Ferrari’s CEO. “We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other.”