Jaguar Land Rover rolls out Amazon Alexa integration

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Amazon Alexa will be available on all new and existing Jaguar and Land Rover vehicles fitted with its advanced Pivi Pro infotainment system. Its integration brings the familiar Alexa experience into the vehicle and provides natural voice interaction with Pivi Pro’s features including navigation, media playback, phone calls and compatible smart devices.

Introduced as part of Jaguar Land Rover’s Reimagine strategy, its introduction represents a significant step up in connected services capability for the company’s models. The engineering teams from Jaguar Land Rover and Amazon worked in close partnership on integration of Alexa with Pivi Pro. The collaborative approach to development ensured that customers should be able to access the same Alexa experience in their vehicles that they already have at home, and benefit from even greater functionality in the future.

Alex Heslop, director of electrical and electronic engineering, Jaguar Land Rover, said, “The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features, making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our software-over-the-air-updates.”

Alexa was first revealed on the New Range Rover and will now be offered across the portfolio of Jaguar and Land Rover vehicles. More than 200,000 existing owners of models fitted with Pivi Pro will also be able to benefit from the new technology thanks to a software-over-the-air (SOTA) update. The update showcases how Jaguar Land Rover’s SOTA technology can enable customers to enjoy the latest technological developments without having to visit their retailer.

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, web editor

Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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