Nvidia brings GeForce NOW cloud gaming service to vehicles

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Nvidia has announced at CES 2023 that its high-performance GeForce NOW cloud gaming service will be available in Hyundai, Kia and Genesis vehicles, as well as cars produced by BYD, a new energy vehicle manufacturer, and in Polestar electric vehicles.

The international OEMs are currently working with Nvidia to install the GeForce NOW platform within their own respective vehicle models, bringing an array of new products and services to interior spaces. Drawing on Nvidia’s experience in the gaming and infotainment sector, users will soon be able to stream and play real-time, full PC games within software-defined cars.

Consumers sat in the front passenger seat, or rear passengers if screens are available, will be able to play games while parked by using Nvidia’s low-latency streaming technology powered by GeForce servers in the cloud. Over 1,000 titles are available and include The Witcher 3: Wild Hunt and Cyberpunk 2077, from several leading game stores including Steam, the Electronic Arts app, Ubisoft and the Epic Games Store. A selection of other free-to-play games will also be available.

“Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car,” said Ali Kani, vice president of automotive, Nvidia. “The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.”

The GeForce NOW system is currently available from Nvidia in both North America and Europe, and through additional GeForce NOW Alliance partners internationally.

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors.

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