OTT solution for automotive content streaming

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Vewd, a provider of OTT software solutions, has released Vewd for Automotive, a white-labeled cloud-managed platform that the company says will allow manufacturers to bring streaming entertainment to their automotive infotainment platforms.

Vewd claims the system solves the key challenges of delivering high-quality premium OTT content in head units and rear seat infotainment displays. To achieve this, it features an optimized software client that supports key global content provider services, and a cloud back office that provides complete management capabilities and data insights. It is also pre-integrated with high-volume, market-leading embedded car platforms, and is available for license to car manufacturers, automotive silicon vendors and infotainment platforms.

Available for Android and Linux, Vewd for Automotive provides content and services including:

  • Flexible Core HTML5 engine packaged with a modern media player offering a secure sandboxed environment for streaming or automotive apps;
  • Content APIs to facilitate deep linking and app integration into any manufacturer’s user experience;
  • Content licensing and rights clearance, enabling manufacturers to rapidly deploy and monetize the most in-demand premium OTT services, globally;
  • Content certification;
  • A flexible UI framework for car manufacturers to create consumer experiences for content consumption within the car.

Manufacturers can manage all aspects of Vewd’s offering through Vewd Cloud, a management back office enabling bespoke control across multiple models, countries and differentiated brands in more than 46 languages.

“Consumers today demand that their favorite streaming services be made available on every screen they spend significant time with. Vewd solves that challenge for the car, transforming the head unit and rear seat infotainment displays into entertainment hubs,” noted Aneesh Rajaram, CEO, Vewd. “By combining our existing automotive expertise with over 10 million Vewd-enabled cars on roads worldwide, and our market-leading connected TV expertise with over 300 million Vewd-enabled devices in total, Vewd delivers a no-compromise content experience that delights consumers.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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