In-vehicle infotainment (IVI) technology specialist P3 is to integrate mapping solution what3words into its Sparq Store to enhance the navigation experience for drivers of connected vehicles around the world.
Addressing common challenges reported by users of satellite navigation systems, such as location accuracy and speech recognition issues, the integration of what3words into Sparq OS IVI will provide an enhanced navigation experience for drivers of connected vehicles around the world.
Traditional street addresses often lack precision, particularly in cases involving specific building entrances, new developments without assigned addresses or large complexes like stadiums with multiple access points and parking areas.
Chris Sheldrick, co-founder and CEO of what3words, said, “From navigating to specific entrances and loading bays, to locating charging spots for electric vehicles, what3words offers drivers a simple solution that can radically improve the navigation experience.
What3words aims to offers a straightforward solution to these challenges by dividing the world into 3 x 3m squares and assigning each square a unique combination of three words, creating a what3words address. This precise addressing system is designed to ensure that every location has its own distinct and accurate identifier.
With what3words, users can enter addresses using either text or voice commands, similar to traditional addresses or points of interest.
Sparq OS, developed by P3, is an evolving IVI solution based on Android Automotive OS.
Featuring an app store, intelligent navigation, digital voice assistants and entertainment options, the platform is designed to facilitate automated over-the-air updates, so that users have access to the latest features and improvements.
By integrating what3words into Sparq OS, P3 says it aims to provide car manufacturers with an IVI system that prioritizes user experience and functionality.
“We are extremely proud to join Sparq Store and look forward to working with automotive partners to offer drivers worldwide a better, more seamless navigation experience,” said Sheldrick.
Marius Mailat, CTO and MD of P3 digital services, said, “what3words provides extremely powerful yet very simple navigation and positioning capability that can transform user experience in countless situations, and is a great addition to our Android Automotive IVI OS.”
P3 says several automotive manufacturers have already adopted Sparq OS as their primary IVI solution.
